Choosing the right soft serve machine is a crucial step in the success of any ice cream business. But it’s about much more than just technology. It’s about quality, reliability, and finding a partner who supports you every step of the way.
This is the first blog from Softeis - Investition - the start of a series where we introduce ourselves, explore the fascinating world of the soft serve business, and present the best soft serve machines on the market: Nissei.
We’ll not only highlight the numerous benefits of these exceptional machines but also share valuable insights, tips, and inspiration about the ice cream business.
We will try to show you how we see the business, what it means to make a best choice for soft serve maschines supplier and is it as important as finding the right maschine or even more.
Get ready for exciting articles that will help take your business to the next level!
The Beginning of My Journey
Like many of you, I started my journey in the ice cream industry with little prior knowledge. My professional background was in fine dining—in hotels, restaurants, and bars. I knew how to delight customers and had a deep passion for creating food and beverages. However, the world of soft serve was entirely new to me.
A good friend, who had dedicated his life to the ice cream industry, encouraged me for years to step into this business. At first, I didn’t take his words seriously—I didn’t see ice cream as a serious business field. But, as life often has a way of doing, my path eventually led me to open my first ice cream parlor.
With a limited budget and little in-depth knowledge, I started with two basic Chinese soft serve machines. These machines were a good starting point. I developed a solid menu and began captivating my customers. However, it didn’t take long before I encountered their limitations—especially during hot summer days when demand was exceptionally high.
On the Constant Quest for the Perfect Soft Serve Machine to Elevate My Business
To expand my business, I began testing machines from various manufacturers. Italian machines, often considered the industry standard, offered excellent quality but came with a hefty price tag. I quickly realized that superior machines not only produce better ice cream but also bring numerous benefits, such as efficiency and reliability. However, I couldn’t help but question: Does the significant price difference truly justify the choice?
Initially, I decided to stick with Chinese manufacturers. After thorough research, I identified two machines that I considered the best in their category. I purchased them to test in my own business and later began selling them through my distribution channel. These Chinese machines were cost-effective, delivered solid performance, and impressed in many aspects. Yet, despite their advantages, they lacked a certain "something"—the decisive factor that could elevate them from a good to an extraordinary choice.
After thousands of hours working with various machines, I developed a deep understanding of their subtle differences. Like a race car driver who intimately knows the nuances of their vehicle, I began to recognize which details truly made the difference. Nevertheless, my quest for the one machine that could perfectly meet all my requirements remained unfulfilled.
The Discovery of Nissei
Trade fairs are places where you always discover something new—innovative products and opportunities to connect with partners you already work with. It was at the SIGEP trade fair in Italy where I stumbled upon Nissei machines.
I had seen them online before, but they had never truly caught my attention. In my region, Nissei wasn’t particularly well-known, as the company focused more on markets where soft serve is a staple, such as the Benelux countries, Scandinavia, and parts of Germany.
But when I saw the machines in person, they immediately captivated me. They looked completely different from the photos—so premium that I didn’t even recognize them as the same machines. Their durable stainless-steel construction and attention to detail paired with quality craftsmanship (even the screws looked strong and well-made), modern touchscreen display, and visible precision fascinated me. It was clear: I had to learn more.
The First Contact with Nissei
Exhausted from the journey, I briefly spoke with one of the founders of Nissei NL (Win Equipment), Rob. We discussed the machines and their features. Though it was a short conversation, it left a lasting impression on me. I returned to my hotel, but the thoughts of what I had seen stayed in my mind. The next morning, I decided spontaneously to revisit their booth to learn more.
Rob noticed my interest and took the time to explain the machine and its functions in detail. During our conversation, he even called a Danish distributor and asked him to give me a short "sales pitch" about the machines. The distributor, relaxed and confident, began with the words: "Nissei and Rob are very trustworthy and reliable."
A Lasting Impression
At first, I was so impressed by the technical aspects of the machine that I didn’t take this statement seriously. I wanted to hear about the details—the pump system, pasteurization, and the exceptional quality that could help optimize my business. The distributor casually added, "Oh yes, that too."
Rob politely let him return to his work, and we continued our conversation.
It wasn’t until later that I began to understand the importance of that initial statement. At first, it seemed like a spontaneous remark, but the more I reflected on it, the more its significance grew in my mind.
Trust and reliability are not guarantees in the business world, and these words started to play a central role in my assessment of the Nissei brand.
A Decision That Changed Everything
I was captivated by the machine not only because of its technology and efficiency but also because of the philosophy behind it. Rob and his team in the Netherlands, along with their partners in Japan, were driven by a passion for quality and excellence that went far beyond what I had seen from other manufacturers. I became convinced that these machines could not only elevate my business but also provide a remarkable solution for many other entrepreneurs in my region.
This moment marked the beginning of a journey that not only transformed my business but also reshaped my perspective on the soft-serve industry. Today, I am proud to represent Nissei machines and to be part of this extraordinary story.
A Machine with History
The success story of Nissei Holland began over 35 years ago when the founders of Win Equipment discovered a Japanese soft-serve machine at a trade fair in Chicago. This machine bore a remarkable resemblance to an old Swedish design they were already familiar with. Intrigued by its quality and potential, they felt an immediate connection—a moment that would mark the beginning of an extraordinary journey.
This chance discovery led to a conversation with the Japanese owner, Mr. Tanaka, a forward-thinking engineer driven by a clear vision: to create the perfect soft-serve machine for his own business. Inspired by the soft-serve craze that swept over from the United States shortly after World War II, the Japanese market had enthusiastically embraced the frozen dessert. However, constant breakdowns and issues with machines supplied by external manufacturers led them to take a bold step—they decided to design and build their own machines.
This pivotal encounter between the Dutch entrepreneurs and Mr. Tanaka laid the foundation for a partnership built on mutual respect, shared technical expertise, and a deep commitment to excellence. Through years of intensive collaboration and refinement, combining Japanese precision with Dutch innovation, a new generation of soft-serve machines was finally unveiled. Today, these machines are celebrated worldwide as benchmarks of quality and true masterpieces of engineering.
A Partnership Built on Strengths - Best Choice for Soft Serve Machines Supplier
The division of Labor in this partnership was clearly defined: the Japanese team handled the production of the robust chassis, the precise mixing system, and the exceptional cooling system—key components responsible for the machines' legendary durability and reliability.
The Dutch team contributed their innovative technical expertise, developing the advanced pump system, the combined front design, and the modern touchscreen interface, ensuring intuitive operation.
Together, these two teams created a machine that not only set new standards in quality and efficiency but also embodied a philosophy of continuous improvement and customer-focused innovation. This collaboration has made Nissei machines an unparalleled choice in the soft-serve industry, trusted by thousands of businesses worldwide
Dominance in Leading Markets
Today, Nissei has built an impressive reputation. With a market share of 65%, Nissei dominates the Japanese market—a country renowned for its high standards and long tradition in soft-serve production. Simultaneously, Nissei is the best-selling machine in the Netherlands, another market deeply connected to the soft-serve industry.
These countries have decades of experience and profound knowledge of the sector. They are familiar with the world’s leading manufacturers—from Taylor to Carpigiani and Panasonic—and yet they consciously choose Nissei.
This raises an important question: What do these markets know that others don’t?
The answer lies in a combination of exceptional quality, technological superiority, and a philosophy that puts the customer first.
Nissei machines are not merely tools—they are the culmination of decades of research, development, and optimization. They are designed not only to meet today’s demands but to adapt to the future needs of the industry.
The story of Nissei is more than the story of a machine. It is a story of vision, hard work, and an unrelenting pursuit of perfection—values that resonate in every machine and inspire customers worldwide.
What Convinced Me
Over time, I started to understand the deeper meaning behind the Danish distributor's spontaneous comment: "Nissei and Rob are trustworthy and reliable." Initially, these words seemed like a casual remark, but as I continued to engage with Rob and the Nissei team, their significance became increasingly clear. It wasn’t just a statement—it was a reflection of the philosophy that permeates every aspect of their business. This wasn't a hollow claim; it was a testament to their deeply held values.
What ultimately won me over wasn’t just the machines' advanced technology—it was the philosophy that drives Nissei. This company isn’t simply about selling products; it’s about fulfilling a life mission and realizing a dream that is evident at every stage of their work. The teams in Japan and the Netherlands view their efforts as more than just a business. They are driven by a passion to create the best products, improve continuously, and always prioritize their customers.
The dedication and meticulous attention to detail that goes into developing these machines are unparalleled. Every aspect—from precision engineering to a genuine commitment to customer support—sets Nissei apart. This passion for excellence deeply resonated with me, making me realize that Nissei offers more than just a machine; it provides a partnership that promises a better future.
An additional highlight is the commitment from the Japanese side. Beyond manufacturing machines, Nissei Japan also produces its own ice cream mixes and accessories. Their Cremia brand, known as one of the finest soft serves in the world, is served at over 4,000 locations globally. This dedication to both product quality and customer satisfaction solidified my confidence in Nissei and their mission.
A Partnership Built on Trust
After my initial conversation with Nissei, I couldn’t stop thinking about their machines and the philosophy behind them. It wasn’t just the desire to use one of these exceptional machines in my own business—it was the idea of making this innovation known and accessible across my entire region.
Since I was already running a successful business in hospitality equipment trading, expanding my portfolio to include Nissei machines felt like a natural progression. The quality and reliability I experienced during my first interactions with Nissei aligned perfectly with my mission to offer my customers only the best solutions.
With Nissei's support, I began building a robust network of technicians and partners who share my vision. Together, we are committed to providing entrepreneurs in Austria and the Balkans not only with the best soft-serve machines but also with comprehensive knowledge and outstanding service.
This partnership is more than just business—it’s a commitment to guide our customers on their path to success and help them realize their dreams.
The Benefits of Nissei Machines
• Pasteurization Every Six Weeks:
Save significant time and costs compared to conventional machines. Time is one of the most valuable resources for any business, and optimizing processes to eliminate unnecessary losses is a huge advantage.
• Consistent Ice Cream Quality:
Regardless of demand, Nissei machines consistently produce perfect soft-serve, ensuring customer satisfaction and repeat business.
• Exceptional Durability:
Nissei machines are built to stand the test of time—of the over 6,500 machines sold to date, more than 4,400 are still in operation after 30 years, delivering the same exceptional performance as they did on day one. Each machine is crafted with meticulous attention to detail, and annual production is intentionally limited to ensure uncompromising quality.
• Energy and Material Efficiency:
These machines are designed to save valuable resources, maximizing profitability and contributing to a more sustainable and profitable business model.
A Smart Investment for Your Future
With these unparalleled advantages, Nissei is not just an investment in superior technology—it’s an investment in the future success of your business.
Final Thoughts
Life often takes us on unexpected journeys—just as it led me to Nissei and now brings you to this blog. Perhaps this is the very moment you’ve been waiting for, the opportunity to elevate your business to the next level. There are countless paths to achieving our goals: through hard work, serendipitous encounters, learning from others, or trusting our intuition. Yet, one universal truth remains: those who move forward with dedication, perseverance, and a commitment to continuous improvement will always find the right opportunities.
By choosing Nissei, you’re not just opting for the best soft-serve machine on the market—you’re embracing a partnership built on trust, passion, and excellence. This investment goes beyond acquiring superior technology; it’s a step toward a successful, sustainable future for your business.
“Softeis Investition and Nissei – Your best choice for soft-serve machines and a trusted partner for your business. Together, we shape your future.”
"Let us save you the next two years of trial and error. As your business evolves and you strive for growth, you’ll come to realize the critical importance of key factors like exceptional ROI, unmatched machine quality, and advanced pasteurization. With Nissei, we’re not just one of many options—we’re the only logical choice for those serious about building a thriving business."
Contact us for non-binding advice on enhancing your business or at least give your selve a chance not to miss the oportunity to find out if we really are the Best Choice for Soft Serve Machines Supplier.
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